by | Nov 3, 2021 | New Technologies, Web Tutorials
If you’ve been in business for any amount of time, you may well have heard the phrase, “the money is in the list.” It’s a proverb as old as the internet, probably older. It’s also true. And more relevant than ever. If you want to build a successful business, a strong...
by | Nov 3, 2021 | New Technologies, Web Tutorials
Research shows that for every $1 you spend on email marketing, you can expect an average return of $42. Compare that to paid advertising where the average ROI is $2 for every $1 spent. You can see why email is such a crucial part of an effective product launch...
by | Nov 3, 2021 | New Technologies, Web Tutorials
“You have to spend money to make money.” This seemingly good-natured advice has spelled doom for millions of businesses worldwide. While it’s true that businesses occasionally need to spend more upfront to validate their idea, doing so with a complete disregard for...
by | Nov 3, 2021 | New Technologies, Web Tutorials
The classic lifespan of successful products is a story in four parts: IntroductionGrowthMaturityDeclineHow this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. However, the shape of the curve—the length of the arc...
by | Nov 3, 2021 | New Technologies, Web Tutorials
You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. Brand tracking is how...
by | Nov 3, 2021 | New Technologies, Web Tutorials
When it comes to reach, no other social media platform comes close to Facebook. More than half of all active internet users worldwide use it, and two-thirds of users say they visit business pages at least once a week. The sheer size of Facebook means there’s likely an...