10 Product Announcement Email Examples (and What you can Learn from Them)
Research shows that for every $1 you spend on email marketing, you can expect an average return of $42. Compare that to paid advertising where the average ROI is $2 for every $1 spent. You can see why email is such a crucial part of an effective product launch...
How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)
“You have to spend money to make money.” This seemingly good-natured advice has spelled doom for millions of businesses worldwide. While it’s true that businesses occasionally need to spend more upfront to validate their idea, doing so with a complete disregard for...
How to Model Your Marketing Against the Product Lifecycle
The classic lifespan of successful products is a story in four parts: IntroductionGrowthMaturityDeclineHow this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. However, the shape of the curve—the length of the arc...
Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)
You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. Brand tracking is how...
How to Build & Execute a Facebook Marketing Strategy
When it comes to reach, no other social media platform comes close to Facebook. More than half of all active internet users worldwide use it, and two-thirds of users say they visit business pages at least once a week. The sheer size of Facebook means there’s likely an...Select Currency
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