Do you have an online store? Or do you want to start one? If you do, you probably want to be found in the search results. That’s why we’ve added a new course to our Yoast SEO academy today: the Ecommerce SEO course! This course will help you set up a solid ecommerce SEO strategy, so your online store gets the traffic and conversion it deserves. Curious about what we’ll teach you in this course? And how you can get access? Read on!
Ecommerce SEO is more important than ever
Last year, more and more people have made the shift to buying online instead of in a physical store. Also, many shop owners have created online stores. This means more potential visitors, but also more competition! So, if you are selling online, it’s more important than ever to work on your ecommerce SEO. Your shop and products need to stand out in the search results, so people want to click on them. Take a look at this example:
Rich product results when searching for ‘record player’
These results show way more information than a regular snippet. Your audience immediately sees an image of the product, the rating, the number of reviews, and important product information. How do you get results like this? That’s one of the things you’ll learn in this online training course!
What will you learn in the Ecommerce SEO course?
This new online training course on ecommerce SEO will teach you how to increase the visibility of your online store in the search results. On top of that, you’ll also learn how to create a better user experience for your visitors, so you can get them to actually buy your products!
The course is full of practical examples. What’s more, you’ll receive a handy ecommerce SEO checklist when you finish the course, so you’ll have all the steps you need to take to optimize your ecommerce site in one convenient overview!
Module 1: What is ecommerce SEO?
You’ll start off by learning about the building blocks of an ecommerce SEO strategy. Did you know that in order to rank, you need to work on many different aspects of your site? From writing great product descriptions, to site speed and from a great marketing strategy to a mobile-friendly site, everything needs to be top-notch!
Module 2: Where to start?
In the second module, you’ll learn how to set up a solid foundation for your ecommerce SEO strategy. Before you do anything else, you need to formulate a mission statement for your online shop. What makes you unique and what sets you apart from your competition?
Then, you need to find out what your niche is: your own little corner of the market that you can tailor to. You also need to find out which words your audience uses to find your products and your online shop, so you can optimize your content for those words. This is called keyword research.
Module 3: Structured data for shops
The results we’ve seen above are called rich results. These results are way more enticing to click on! If you want to get results like that for your products, you need to add structured data to them. In this module, you’ll learn how!
Module 4: Site speed
Especially online, people are really bad at waiting. Site speed affects whether people buy stuff on your site. That’s why it’s really important to regularly check your site speed, and to keep improving your site speed! We’ll give you tips, tricks, and tools, so you’ll know how to do this!
Module 5: Shop structure
Your users need a structure to navigate your online shop, but did you know that Google also uses the structure of your site to determine what content is important and what is less relevant?
Module 6: Product page optimization
While your category pages, homepage, and search option matter a lot, they all lead to the pages where you close the deal: your product pages. Therefore, you need to make your product pages outstanding in every way! How? That’s what you’ll learn in this module.
Module 7: Mobile shop SEO
For many people, the smartphone is the first thing they check when they get out of bed in the morning and the last thing they look at before they go to sleep. People use them for everything, and so, also for online shopping! This means it is important to optimize your mobile ecommerce site as much as your desktop site. In this module, you’ll learn how to go about that!
Module 8: Marketing your shop
SEO and marketing are very much interconnected. If you do your marketing well, you’ll get more backlinks to your site, and people will click on links from your newsletter, like and share your social media posts, or engage with your blog posts. And this all contributes to your site’s SEO. In this module, you’ll learn how to market your shop effectively!
Module 9: Yoast & ecommerce platforms
WooCommerce is one of the most popular ecommerce platforms in the world. Yoast SEO and WooCommerce work great together, and they can help you immensely when setting up your online shop. But if you’re serious about selling and competing online, the Yoast WooCommerce SEO plugin has even more tools and features that can give even more power to your WooCommerce store. In this optional module, you’ll learn what the Yoast WooCommerce SEO plugin does and how it can help you get the most out of your online store!
How is the course set up?
This Ecommerce SEO course takes you by the hand and guides you through the theory on ecommerce SEO, with videos, reading materials, and quizzes. Using practical examples, we’ll teach you everything you need to know to optimize your online store!
Once you’ve finished the course, you’ll receive a Yoast certificate and a badge that you can display on your website. What’s more, you’ll receive a handy ecommerce SEO checklist, so you have all the steps you need to take in one convenient overview!
How to get access to the Ecommerce SEO course
The Ecommerce SEO training course is an online and on-demand course, like every other Yoast SEO academy training course. So, you can learn about ecommerce SEO whenever and wherever you want.
As you may know, you now get access to all Premium courses by purchasing a Yoast SEO Premium subscription (for only $89 a year!). This subscription will give you access to the Yoast SEO Premium plugin and all our SEO courses.
To get access to the Ecommerce SEO course, all you need to have is a Yoast SEO Premium subscription. If you have Yoast SEO Premium, you’ll find the new course in your Yoast SEO academy courses overview!
Don’t have Yoast SEO Premium yet? Get it now, so you’ll have access to the Ecommerce SEO course too! Or get our WooCommerce Premium bundle, which gives you access to Yoast SEO Premium, our WooCommerce Premium plugin and all of our academy courses:
Get the Yoast WooCommerce Premium bundle now and get free access to Yoast SEO academy
Get FULL access to Yoast SEO academy
Become an SEO expert yourself
Do you use the WooCommerce SEO plugin?
This course is a perfect match with our Yoast WooCommerce plugin. That’s why we’re also making this course available for the users of this plugin. If you’re already using this plugin, you’ll find this new course in your courses overview. If you’d like to know more about this plugin that makes your products stand out in the search results, check out the Yoast WooCommerce SEO plugin now!
Read on: Picking an ecommerce platform: WooCommerce or Shopify? »
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