Yoast has a new CEO: Thijs de Valk

As of last week, Thijs de Valk is Yoast’s new CEO. Thijs used to be the Chief Commercial Officer at Yoast. He’s very excited to start this new role of leading the company. Marieke van de Rakt, former CEO and founder of Yoast SEO academy, will be focusing mostly on...
Forecasting in SEO is Like Dune

Forecasting in SEO is Like Dune

Show me the waters of your homeworld Muad’dib This post is gonna contain spoilers beyond the recent Dune movie, be warned. So forecasting in SEO is such an interesting subject. I really hate the cop-out answer of “it depends” and judge the SEO space for falling back...