If you want to enhance your WordPress site’s front-end functionality, you’ll need to add JavaScript to your site—whether you’re using a third-party library or a custom script. Based on your goals and coding knowledge, you can choose from a couple of techniques to add custom JavaScript to WordPress, from using plugins to attaching custom scripts to different […]

Content marketing expert Amanda Milligan is back with three more ways to make your content more newsworthy. If you haven’t seen part one, be sure to check it out!  Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, everyone. Welcome to another edition of Whiteboard Friday. […]

Video editing can be challenging. Try a free demo Not only is it a tedious and time-consuming task, but selecting video editing software can leave marketers feeling lost and confused. There are so many free video editing software solutions to choose from, all with different functions and features. How do you know which is right […]

The post 7 Best WordPress Plugins for Photography Websites appeared first on HostGator. Nowadays, a photography business is more than just shooting beautiful pictures in cool locations. Photographers also must know the art of online presence.  Your portfolio website gives potential customers an inside view of your business. The online experience must resonate with them […]

The post 17 Places You Can Learn to Code [Free, Paid, Online, IRL] appeared first on HostGator. Someone building a website today is lucky that it’s much easier to put together something that looks good and professional than it was in the early days of the web.  In addition to the simplicity of registering a […]

Email is one of the most powerful tools your business has for building and retaining a customer base. Try a free demo For one thing, your audience likes it. 51% of consumers say email is the way they prefer to be contacted by brands. That makes it more popular than any other channel. Email also has […]

If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post you might find out you’ve already written a similar article (maybe even twice) or you might get a feeling that you’ve written something related that […]

Note: WP Engine’s biggest promotion of the year is coming soon. Stay tuned and be on the look out for an update this week before you make any hosting purchases. Previous WP Engine Black Friday Deal WP Engine is giving 5 months subscription time for free when you order annual plan with them. In addition, […]

There are around 90,000 attacks targeting WordPress sites every minute. Malware attacks are nothing to joke about. If you don’t manage your cybersecurity properly, it could put your site and business at risk. Try a free demo However, malicious activity doesn’t have to be something to fear. Scanning WordPress for malware can help you identify […]

Site Kit is an official Google plugin designed for WordPress. It brings together a collection of Google tools to manage and optimize your site. It’s easy to use, even if you don’t have a lot of technical knowledge. So if you’ve ever wanted to check things like which of your pages gets the most visitors, […]

What is “share of voice”? Share of voice (SOV) in marketing originated as advertising terminology, defining the percentage of media spend by a company compared to the total spend in the market. In essence, it’s meant to gauge visibility of a brand compared to its competition. In the SEO world, it measures organic visibility compared […]

Ever wanted to know how to add the small icon, known as a favicon, to your WordPress website? Well, you’re in luck, as today we’ll be showing you how to do this step-by-step! What is a Favicon? Before we get into specific details though what do we mean exactly by a favicon? It’s the small […]

Total digital ad spending worldwide exceeds $450 billion. By 2024, that figure will rise to $645 billion. This kind of spending means crowded ad platforms, which makes it more difficult to stand out.  If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. But this is exactly […]

CyberGhost Black Friday Deal – Save 84% during sign-up with 3 months added > Order here. What’s the Deal? CyberGhost is starting their Black Friday offer early this year, and the deal runs from now till 7 December 2021. That covers both Black Friday and Cyber Monday, so get your credit cards out now, ghosties! […]

ExpressVPN Black Friday 2021 – Extra 3 months with 12-month plan > Order Now What’s the Deal? The ExpressVPN Black Friday deal is live now and will be running till 30th November 2021. Sadly, this year’s offer from them doesn’t seem overly appealing. Signing up for an ExpressVPN 12-month plan during this period will give […]

Companies are increasingly looking for people that can transform complex conceptual ideas into straightforward content for customers and stakeholders. If you have a technical background but are looking for a more flexible career option, freelance technical writing might be excellent. Try a free demo By learning how to become a freelance technical writer, you can […]

Google keeps getting better at handling near me searches. Needless to say, mobile is the de facto way for most people to search for businesses and products — especially while out and about. Location-based ‘everything’ needs to be taken into account while optimizing the mobile and local SEO for location-dependent businesses. It’s clear that Google […]

The post How to Chart Customer Journeys for Your Website appeared first on HostGator. No matter what you sell or who you sell it to, your website should support your customer journey—the path customers take to get from not knowing about your business to being a loyal customer. If your site doesn’t do this, or […]

As of last week, Thijs de Valk is Yoast’s new CEO. Thijs used to be the Chief Commercial Officer at Yoast. He’s very excited to start this new role of leading the company. Marieke van de Rakt, former CEO and founder of Yoast SEO academy, will be focusing mostly on content marketing as Creative Marketing […]

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Your landing page is the make or break of these efforts. It’s the point where effort spent on creative and […]