by | Nov 3, 2021 | New Technologies, Web Tutorials
The marketing and sales funnel is a time-tested framework for mapping the customer journey.However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. In...
by | Aug 10, 2021 | New Technologies, Web Tutorials
90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving...
by | Aug 6, 2021 | New Technologies, Web Tutorials
App automation can remove bottlenecks, save time and money, help you provide a better customer experience, and improve internal collaboration. But it should never replace the human touch. In this article, we’ll show you how to leverage app automation to produce...
by | Aug 3, 2021 | New Technologies, Web Tutorials
Who. What. When. Where. Why. Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. Fail to do so, and you’ll likely lose their attention. Not every piece of content needs to tell a story. Applying...
by | Aug 3, 2021 | New Technologies, Web Tutorials
An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. But it’s not a linear journey. The best product launches take into account the product lifecycle—understanding where it fits into the bigger...
by | Aug 3, 2021 | New Technologies, Web Tutorials
Your unique selling proposition (USP) is what separates you from the competition. For customers, it’s a reason to trust and choose you ahead of someone else. For you, it’s the linchpin that powers your sales and marketing efforts. But what does a USP look like? In...
